Academic Articles
Keywords:
patronage, society, culture, politics, patronage systemAbstract
The concept of patronage is commonly interpreted within the domains of the social economy, culture, and politics. In political contexts, it is often perceived more negatively than positively. This article seeks to examine both the positive and negative dimensions of patronage to provide a more balanced understanding. It also compares interpretations of patronage across historical and contemporary contexts, with particular attention to Thai society and politics. The analysis highlights varying assumptions underlying the concept of patronage and proposes a deeper theoretical understanding that extends beyond conventional interpretations.
References
Baldick, C. (2015). Oxford dictionary (4th ed.). Oxford University Press.
Bendix, R. F. (2015). Patronage and preservation: Heritage paradigms and their impact on supporting “good culture.” Universitätsverlag Göttingen, 219–234.
Briggs, E., Landry, D. T., & Daugherty, P. J. (2007). Patronage in continually delivered business service contexts. Journal of Business Research, 60(11), 1144–1151.
Broxmeyer, J. D. (2019). The patrimonial turn in the American state. Soc Ar Xiv Papers, 28(2), 20–24. https://doi.org/10.31235/osf.io/xj54q
Cartwright, M. (2020). Patrons & artists in Renaissance Italy. World History Encyclopedia. Retrieved from Rhttps://www.worldhistory.org/article/1624/patrons--artists-in-renaissance-italy/
Chareonwongsak, K. (2017). Thailand 4.0 and cultural capital. Retrieved from https://drdancando.com/thailand-4-0-and-cultural-capital/ (In Thai)
Charoen, M. (1998). European history 1. HI 351. Chapter 3: Feudal, manners, and heroic systems. Rakhamhaeng University, 65–92. (In Thai)
Chinyere, A.-E. B., & Chituru, O. C. (2020). Pandemic marketing strategies and customer patronage of SMEs. Journal of International Conference Series, 1(1), 18–32.
Christian, V. S. (2021). Neopatrimonialism: A critical assessment. In W. Hout & J. Hutchinson (Eds.), Elgar handbook on governance and development (pp. xx–xx). Edward Elgar.
Crozier, W. R. (2022). Motivations for patronage: Early modernist literature as a case study. European Journal of Language and Culture Studies, 1(6), 41–51.
Deborah, N. O., & Okechukwu, A. J. (2023). Public relations strategies influence on customers’ patronage. British International Journal of Business and Marketing Research, 6(6), 1–20. https://aspjournals.org/Journals/index.php/bijbmr/article/view/492
Donovan, R. J., & Rossiter, J. R. (1982). Store atmosphere: An environmental psychology approach. Journal of Retailing, 58(1), 34–57.
Dyzenhaus, A. (2021). Patronage or policy? The politics of property rights formalization in Kenya. World Development, 146, 105580. https://doi.org/10.1016/j.worlddev.2021.105580
Faculty of Arts, Chulalongkorn University. (1990). Civilization: Ancient–Middle Ages [In Thai]. Chulalongkorn University Press.
Hamilton, D. K. (2010). Patronage in Illinois: The political subjugation of public administration. Review of Public Personnel Administration, 30(2), 137–165.
Harper, D. (2001–2025). Patronage. Online Etymology Dictionary. Retrieved from https://www.etymonline.com/word/patronage
Harris, A. S., Meyer-Sahling, J.-H., Mikkelsen, K. S., & Schuster, C. (2022). Activating the “big man”: Social status, patronage networks, and pro-social behavior in African bureaucracies. Journal of Public Administration Research and Theory, 33(1), 94–105.
Hiebert, P. G. (1986). Anthropological insights for missionaries (p. 124). Baker Academic.
Iaosriwong, N. (2017). Patronage system in Thai politics. Prachathai. Retrieved from https://prachatai.com/journal/2017/06/72194 (In Thai)
Jennifer, S. (2024). Ministering to families in crisis: The essential guide for nurturing mental and emotional health (J. N. S. James & C. J. Diane, Eds., pp. 9–11). InterVarsity Press.
Jullapech, T. (2024). Political thoughts of Jit Phumisak. Journal of Social Research and Review, 47(1), 269421. (In Thai)
Kilroy-Ewbank, L., & Graham, H. (2024). Types of Renaissance patronage. Smarthistory. Retrieved from https://smarthistory.org/types-of-renaissance-patronage/
Kolhatkar, S. (2024, March 25). Has capitalism been replaced by “technofeudalism”? The New Yorker. Retrieved from https://www.newyorker.com/magazine/2024/04/01/has-capitalism-been-replaced-by-technofeudalism
Lachmann, R. (2011). American patrimonialism: The return of the repressed. The ANNALS of the American Academy of Political and Social Science, 636(1), 204–230. https://doi.org/10.1177/0002716210396814
Longman. (2024). Dictionary of contemporary English (6th ed.). Pearson Publishing.
Matichon Online. (2018, September 19). M. R. Akin Rapeepat. Matichon. Retrieved from https://www.matichon.co.th/politics/news_1232899 (In Thai)
Morgan, R. M., Crutchfield, T. N., & Lacey. (2000). Patronage and loyalty strategies: Understanding the behavioral and attitudinal outcomes of customer retention programs. In Patronage and loyalty strategies: Understanding the behavioral and attitudinal outcomes of customer retention programs (pp. 71–87). Springer.
Na Nakhon, P. (2018). Patronage system in Thai society. Prachachat Thurakit. Retrieved from https://www.prachachat.net/columns/news-264642 (In Thai)
Nennaaton, A. A., & Ezema, K. S. (2016). Positioning strategies and customer patronage of fast-food firms in Port Harcourt, Nigeria. European Journal of Business and Management, 8(36), 63–74.
Njelita, C. I., & Anyasor, O. M. (2020). Customer loyalty and patronage of quick service restaurants in Nigeria. British Journal of Marketing Studies, 8(2), 54–76.
Nonthapathamadulya, K. (2015). Study of the patronage system and Thai social problems: Applications of social scientists. Journal of Social Work, 23(1), 117–197. (In Thai)
O’Neil, R. M. (1975). Politics, patronage, and public employment. Maurer School of Law: Indiana University, 725–740. Retrieved from https://www.repository.law.indiana.edu/facpub/2198
Ogbuji, C. N., Onuoha, A. O., & Abdul, U. (2016). Spatial layout and customer patronage of cinema firms in Port Harcourt, Nigeria. International Journal of Research in Business Studies and Management, 3(6), 44–50.
One-day conference. (2024, April 15). The art of asking: Strategies of patronage solicitation through the ages in music, literature, visual arts, and intellectual culture. Utrecht University, Netherlands. Retrieved from https://www.musicologie.org/24/the_art_of_asking.html
Parker, G. (1991). Patronage of letters in the early Roman Empire. Akroterion, 36(4), 140–152. https://doi.org/10.7445/36-4-917
Phokinbunyarat, K. (2013). Socialism and doing business under the patronage system [Doctoral dissertation, Rangsit University]. (In Thai).
Pollard, R. (2024). Manorial system: Definition, overview & origin. Retrieved from https://study.com/academy/lesson/what-is-manorialism-definition-system.html
Rakwongwan, Y. (2009). Different contexts of modernity in Thailand. Faculty Academic Journal KMITL Architecture, 9(1), 33–42. (In Thai)
Rapeephat, A. (2005). Patronage system and social development: One aspect of changing Thai society. Puey Ungphakorn Special Lecture No. 9. Thammasat University. https://www.econ.tu.ac.th/uploads/archive/file/20200826/abdmpqswxyz0.pdf (In Thai)
Renart, L. G. (2001). Relationship marketing: Gaining competitive advantage through customer satisfaction and customer retention. Journal of Consumer Marketing, 18(1), 75–83. https://doi.org/10.1108/jcm.2001.18.1.75.4
Sacco, P. L., Ferilli, G., & Blessi, G. T. (2018). From Culture 1.0 to Culture 3.0: Three socio-technical regimes of social and economic value creation through culture, and their impact on European cohesion policies. Sustainability, 10(11), 3923. https://doi.org/10.3390/su10113923
Soest, C. V. (2010). What neopatrimonialism is: Six questions to the concept. GIGA German Institute of Global and Area Studies.
Songprasat, T. (1962). Patronage system and merit system. Journal of Public Administration, 3(1), 86–108. (In Thai)
Sornsawatthaisong, S. (2021). Perspectives on the patronage system and democracy in Thai society. Scientific Journal, Manage Sakon Nakhon Rajabhat University, 1(2), 1–18. (In Thai)
Takantha, A. (2020). Patronage system: An obstacle to the development of citizens in Thailand’s democracy. Journal Santisuk Periscope, 1(2), 47–60. (In Thai)
Titeca, K. (2006). Political patronage and political values: The development role of political patronage and its impact on shaping political values in rural Uganda. Afrika Focus, 19(1–2), 43–67.
Toral, G. (2021). How patronage delivers: Political appointments, bureaucratic accountability, and service delivery in Brazil. American Journal of Political Science, 68(2), 797–815.
Ugyel, L. (2014). Explaining hybridity in public administration: An empirical case of Bhutan's civil service. Public Administration and Development, 34(2), 109–122.
Wang, A. H.-E. (2022). Economic patronage and issue linkage (Working paper). Department of Political Science, University of Nevada, Las Vegas.
Wanthana, S. (1980). Chit Phumisak's method studying in Thai society. Journal of Social Sciences and Humanities, 10(7), 1–13. (In Thai)
Willinsky, J. (2018). The intellectual properties of learning: A prehistory from Saint Jerome to John Locke. University of Chicago Press.
Wong, K. (2022). Effects of political patronage upon police practices and police reforms during democratisation in Thailand in the period of 1992–2006. Policing & Society, 33(1), 81–95.
อ่านฉบับเต็ม ที่ https://so04.tci-thaijo.org/index.php/colakkujournals/article/view/277350
Comments